2012 Vera Bradley Outlet Sale Price List

My shopping session is scheduled for later today, but I went up to the Coliseum this morning to pick up a copy of the 2012 Vera Bradley Outlet Sale price list.

Each year, the sale is a little different, and this year, it appears the price list received a makeover. Unfortunately, it is not nearly as detailed as prior sales, with products being categorized together and a range of prices given, instead of details for each style.

Anyway, here it is…

HINT: I don’t think it’s possible to see anything on the little picture above, but if you click on the image, it will take you to a larger version that’s much easier to read! :)

2012 Outlet Sale Featured Items

On the back side of the price list, they did have a “2012 Featured Items” section, which includes the following deals:

Zip ID Case $5.99 (regular $12)
All in One Wristlet $19.99 (regular $32-34)
Angle Tote $19.99 (regular $68)
Tote $29.99 (regular $46-49)
Hipster $34.99 (regular $56-59)
XL Duffel $59.99 (regular $108)

All the prices on the featured items are great, but at 70% off, I think I am going to check out the angle totes first!

I will hopefully have more details after I get home from the sale (later this afternoon), but I wanted to get the price list to you so that you can plan out your strategy.

I would love to hear what you think, so if you have time, please leave a comment. Personally, I’m a little disappointed that this year’s price list is so vague, but I’m still excited to check out the sale and all the great deals!


  1. You are so my hero right now!!!

  2. Thank-you so much for posting the updates! You are a Vera handbag goddess!! Enjoy your day at the outlet sale!

  3. Thanks so much! Have lots of fun! Cannot wait until you post again to let us know about prices and patterns!!!!

  4. Thanks Kim, Nancy, and Cindy! I’m heading there in a couple of minutes for the second session, so I’m hoping to have another update with many more details mid-afternoon! :)

  5. I’m going there Friday morning and I can’t wait. I hope I’m happy with what I find. Interested in the Saddle Up style. I just want it to be big enough for all my belongings. Would you post the wallets you see there and prices. Thank you.

  6. Thanks so much for posting the price list! Is this also the map of where everything will pretty much be when you get into the sale? Also will you be posting pictures of the different patterns they have this year? Thanks!!!!

  7. Thanks for the update! I like that the price list coordinates with their location, but I hate that it’s not detailed. One thing I really liked in the past was that you could get a price list while in line and start to really budget out your money. Can’t wait to hear what you get at the sale!

  8. i love vera! says:

    Ok. You.Are.Awesome! And what would be even better… I’m looking later for a posting on the patterns that are there this year… thats my biggest curious at.this.moment. :) :) :)

  9. The new price list is interesting. I wonder how they have each tabel labeled/signed to know the exact price of an item you are picking up. As Jessie said, how will I know how much I have in my arms if I don’t write it down as I am grabbing stuff. You all know we have time for that :)

    I am headed over tonight, so I guess I will wait and see.

  10. Trichelle says:

    OMG You are AMAZING!!!!! This is what I was dreaming that I could get to plan my stragety. I’m shopping for a TON of people and was trying to figure out a way to plot my list so I dont miss anything.

    I’m going to now categorize my list by the sections on the tables.
    I wont be there till saturday though!

    I’m really looking for a pair of sun glasses. If I could leave with ONLY one thing that would be it. Do you think those would be in the eyeglass section?

  11. WBCL reported this morning that there were people in line yesterday already. Why would anyone feel the need to spend the night outside in line for a ticketed session? Didn’t know if I was missing something….

  12. Hi everyone! I got here right at 11:00 but I’m still waiting in line! (it’s 11:45). Even if you have a ticket, make sure you get here early – last year I walked right in, but I think the oversold the sessions this year. The line is finally starting to move, so I’m crossing my fingers! :)

  13. Esther Smith says:

    I was there for the first session. The tables are set up the same way they have done it for years. Price’s right above the item. So the little map thing is rather confusing. Most of the staff working have a detailed list on where each item is at. One nice feature they added this year is price scanners, so you can check the price of an item as your shopping. Those are marked by large red balloons.

  14. Stephanie says:

    Dawn, please let us know how long it takes you to get in!!! I am coming tomorrow and am now rethinking on what time to leave! Hope you get in soon!

  15. For the person asking about the sunglasses they are behind the stage. You get a paper for the one you want and then pick them up after you pay.

  16. Trichelle:

    Is this your 1st time to the sale? I find that’s it hard to buy for others especially when they are specific as to what they want. What I do when I’m shopping for others is have them keep their requests generic because a lot of times once you get to the sale a particular item listed is sold out. Have them specify the type of item they want ei, handbag, tote, travel…and then the color family. For example…”a large tote in a blue color. This is just a suggestion but it makes it much easier on you and saves a lot of time.

  17. thanks for posting

  18. Trichelle says:

    Thanks Esther for the note on the sunglasses :) thats very helpful

    Bonnie, Thanks for the help! I have 2 people that want a specific bag each, and they understand that if I don’t get it its ok. The others is like they want a checkbook cover in a bright pattern. 2 mini hipsters that match but doesnt matter the pattern and such. I wasnt sure what I was getting into so I made sure everyone’s wants were vague so it was easier for me.

    thanks for the tips! I’m SOOOO excited :)

  19. Stephanie says:

    Super excited to go this Friday. Thanks everyone for all the information. This is my first trip so I am looking for all the helpful hints I can get. :)

  20. You’re a smart woman Trichelle! When are you going? I am planning on Saturday but thinking about late Friday as well.

  21. Trichelle says:

    I’m going on a bus trip saturday with a bunch of the teachers from my mom’s school. We’re leaving western PA 3:30am so the bus get to the sale when it opens. I think the bus picks us back up at 3pm

  22. Has anyone seen the mugs at the outlet sale? and where would they be located?

  23. Just a reminder, Friday is a TICKETED session day this year. The only open days are Saturday and Sunday. :)

  24. Thank you so much for pulling all of the info together for us!

    I am a die hard Vera Bradley Outlet sale shopper but this year I am in my 3rd trimester of pregnancy and on bed rest! I am devastated that I can’t go but I have friends and family who are still going and will be shopping for me.

    Your posting of the price list will help me to make my list – can’t wait to hear what patterns they have and hopefully some more specifics on the prices!!!

  25. Sandy & Robyn says:

    Great information can’t wait to get there! Going to the pm session tonight!

  26. You ROCK, Dawn!!!!

  27. Michelle says:

    I have tickets for 7:30 tomorrow but I am not going to make it until 8:30. Will I still be allowed in?

  28. Does anyone remember specifically what patterns were there today? I go on Friday for my first time and cannot wait!

  29. Michelle, They will let you in late – today we had lines waiting to get in, which took about an hour. Hopefully, there won’t be any lines by 8:30 and you will be able to walk right in! :)

    Colette, Here’s my newest post about colors, more prices, lines, etc:

  30. Where are the e-reader sleeves?

  31. Hi Deekay, Check out white or gray 600 – they were with a bunch of other tech style bags (mini laptop cases, etc)

  32. Anonymous says:

    Did anyone notice if they have the turnlock wallet there?

  33. warren ohio says:

    can not wait for friday night third sale in four years graduation gifts here i come please do not buy everything before i get there

  34. BRITTANY says:

    Did anyone go today, and see if they had many rolling luggage left?…looking for the frill

  35. Does anyone know if they have the pet carriers?

  36. Were there any Frill Rolling Luggage left? I won’t be there until Saturday so I am hoping I can grab one of those!

  37. This was the first time I have ever attended a VB outlet sale. I can not thank you enough for all of your helpful insight. I attended the 11:00 session and went an hour and a half before they opened I was about 300th in line. The first 40 min. was wonderful. by 12:00 it was so packed I had a difficult time moving through the isles.
    I had finished my shopping by about 12:10 went to check out and was out by about 12:30.

    Overall it was a fun experience and I would enjoy attending again with some friends. All of the information you gave helped me to be better equiped for what my game plan should be and what to expect. Hope everyone else has a great time.

    PS. I did not see pet carriers, I did see plenty or rolling luggage.

  38. Thank you so much for posting this price list. Every year we make this a girls trip and we have such a great time!! We always go on Sunday because everything is marked down even more and you have the same amount of choices as you would if you went on the frst day!! I hope you all enjoy yourselves!!!

  39. Went to the second session today, Friday 13th and I was somewhat disapointed. Many items, but the prices were much higher than I have seen before. No real deals. Probably last time for me. Have a good time everyone.

  40. Been in line almost an hour just to get in and it isn’t moving!