Good News – Vera Bradley Outlet Sale Extended!

I just received word that the 2010 Vera Bradley Outlet Sale will be extended by one day!  Here are the updated dates and times:

Thursday 4/29/2010: 8:00 a.m. to 8:00 p.m.

Friday 4/30/2010: 8:00 a.m. to 8:00 p.m.

Saturday 5/01/2010: 8:00 a.m. to 8:00 p.m.

Sunday 5/02/2010: 10:00 a.m. to 5:00 p.m.

As you can see, Sunday has now been added, and on Saturday, the sale will be open for two hours longer, closing at 8:00 p.m. instead of 6:00 p.m.

I am thrilled with this news!  Like many of you, I was concerned about the crowds.  At last count, I heard that 12,000 people had already registered for the sale, and if it’s anything like last spring, there will be at least 60,000 people attending.  That’s a lot of shoppers to cram into only three days.  Now, we have a fourth day to do all our shopping, and with any luck, this extra day will provide a little more elbow room and a little less time waiting in line!

Also, this is great news for those of you that will be coming to Fort Wayne from out of town.  I’m sure the best deals will be found on Saturday and Sunday – although the trade off will be that some of the items will be picked over.  However, if you were planning to make a weekend road trip, this extension should give you a little more flexibility in your scheduling.

As always, if I hear any other news or updates regarding the 2010 Vera Bradley Outlet Sale, I will post them here.  Time is flying – it’s only a little over a month away!


  1. Thanks for the info…my daughter and I think this is so fun! Our plan is to be at the sale on Thursday, April 29 but we can’t get there until after school, about 4:30. What is your opinion since they are not having the sale on Wednesday this year? Would it me better to wait until Friday? My daughter thinks that more people will wait until Friday am and then there won’t be a good selection by 4:00-4:30. What do you think?

  2. Hi Julie,
    The advantage to going on Thursday is that you will have a better selection. However, on Friday there will be better deals, although there will probably also be a bigger crowd. They are always re-stocking at the sale, so whether you go on Thursday or Friday, I’m sure you and your daughter will find lots of great things to buy!

  3. Thank your for your expertise! Now we have a plan. My daughter went last year with her Aunts and Cousins so she has the experience…she was hoping that the sale pamphlet would be online so she could have a plan of attack when we got there. It would be great if she would put this much thought in to her homework!

    • Hi Julie,

      I know what you mean! I have a twelve year old son, who thankfully gets very good grades, but if he dedicated as much time to his schoolwork as he does to computers, it would be great – I wouldn’t have to nag him anymore! As far as the sale pamphlet, I have never seen it posted early. If I do, I will let everyone here know. I plan to attend the sale Thursday (April 29) morning, and with any luck, I will have the prices posted Thursday afternoon.

  4. I didn’t receive an invitation card in the mail from Vera Bradley but would like to go. Do you have registration info? I’m in the from Toledo area.

  5. Hi Gina,

    You can register at the sale, or you can do it online. The following post has the information regarding pre-registration:


    i want to register for 2 people to attent the vera bradlsy sale in fort wayne ,ind.

    peggy matheney
    jusy matheney

  7. Floral Sieradski says:

    Tonight I tried to pre-register for the outlet sale. The site would not allow me to enter 2 digits for the year of expiration and told me that my credit card had expired. What can I do about this? The year was 11. Thanks.

  8. Do you have to be registered to enter? I’m going with my mom, but we will purchase together. Do we both need to be registered?

  9. @ Peggy – I have a blog post regarding how to register at

    @ Floral – Have you tried again? Maybe there was a glitch in the system when you first tried to register. If you are still having problems, I would recommend contacting Vera Bradley customer service department at (888) 855-8372.

    @ Paula – If you plan to purchase together, you could probably get away with one registration, as long as only person will be checking out. For example, your mom could purchase all items at the sale, and then you could reimburse her for your items (or vice versa).

  10. We are coming from Illinois and wondered if there is a way to get a layout of the sale and a price list??? Anyone know!!!!
    Can’t wait to go this is my first time.

    • Hi Carla,

      As far as I know, the price list and layout are not available in advance. As soon as you enter the sale, the attendant at the door should hand you one.

  11. Last year I went to the sale on Wednesday and Sunday…coming from Cincinnati! We had a blast! This year we are just going on Sunday, our schedule is just too busy to drive up two days! It was a hard decision which day to go…save me some deals!

  12. denise says:

    worst experience……certainly not worth taking a day off…4 hours in the car……. 4+ hours in line…..and why exactly did i have to pay them $5 to shop?????

  13. The sale was great. I planned to go back next year. Great bargains.