This past week, Vera Bradley announced their new breast cancer awareness color, Ribbons, which will be available to purchase in store and online on Thursday, September 20, 2012. Pink is the color of breast cancer awareness, and this new print includes several hues of pink, along with other cheerful colors, including lime green, aqua blue, golden yellow, and pretty purple. The bright colors are offset by a navy blue background.
A portion of the proceeds from the sale of this pattern will be donated to the Vera Bradley Foundation for Breast Cancer, which works to fund breast cancer research and awareness programs. You can learn more about the Foundation here: http://verabradley.org/about
I believe Ribbons is the eleventh breast cancer awareness pattern from Vera Bradley. It joins current favorites, such as Tea Garden and Loves Me, as well as much-loved classics, including Pink Elephants and Hope Toile.
Again, it will be available this coming Thursday. In the meantime, if you want to get a better look at this pattern, I have included a video from Liz on Location introducing it: