Special Stephanie Dawn Event in August

I have a quick post today to tell you about the 2012 Stephanie Dawn Factory Annual Sale. The sale will be held in Van Wert, Ohio, and is scheduled to take place August 2nd – 4th, from 8 a.m. to 5 p.m. each day. This is the fourth year for this annual event, and on a personal note, the first year that I plan to attend, I have heard some great things about the deals available on factory seconds and retired Stephanie Dawn patterns and styles.

The sale is located at 223 South Washington Street in Van Wert, Ohio. I have only been to Van Wert a handful of times, so rather than give you faulty directions to the venue, I have included a map below:

View Larger Map

Any who reads my “other blog” knows that I am a huge fan of the annual Vera Bradley Outlet Sale. I imagine this event is similar, but only on a much, much smaller scale. In fact, a few years ago, I would have probably dismissed this company’s product line as yet another Vera knockoff. However, here in Fort Wayne, I have been seeing their bags around town, and I have to admit, I like what I see!

Who or What is Stephanie Dawn?

The parent company of Stephanie Dawn, KAM Manufacturing, used to be one of the local manufacturers for Vera Bradley products, with a business relationship dating back to 1988. Unfortunately, as the Vera Bradley company grew, they started outsourcing the manufacturing of many of their products to China, and the few items they were still making in the U.S., they brought in-house. Due to these changes, KAM Manufacturing lost their contract with them in 2008.

That could have easily spelled the end for KAM and its 140 employees, but instead, this company wanted to do everything they could to retain their workforce. They started their own quilted handbag line, exclusively made in the U.S.A.!

So, who is Stephanie Dawn? According to their website: “…Stephanie Dawn just happens to be the grand-daughter of the woman who started it all. We could not think of a more beautiful name for such a lovely line.”

I love their story, I admire the company’s optimism, and I am quickly becoming a huge fan of their products, which include quilted handbags and totes, backpacks, wallets, checkbook covers, coin purses, cosmetic bags, eyeglass cases, e-reader covers, and other accessories. Their quality is top notch and their patterns are great – you can check them out here: http://www.thequiltedbag.com/stephanie-dawn/

Outlet Sale Updates

I am starting a new job this week, so unfortunately, I don’t think I will be able to go the first day of the factory sale. I hope to go on Friday, but if I am scheduled to work that day, I will have to postpone my plans until Saturday. If anyone goes to the sale this year, or if you have attended it in the past, I would love it if you would leave a comment here with your feedback.

I will also be keeping an eye on Stephanie Dawn’s Facebook page for updates. Right now, there have been a few comments there regarding their outlet sale announcement, including the following:

“This is an awesome sale! They always have tons of colors and styles to choose from!” ~ Cristal

“I got some good buys last year.” ~ Jane

“Great bags made in the U S A !!!” ~ Karen

I plan to take a few pictures, jot down prices, and of course, make a few purchases at the sale. I can’t wait to share my experiences here, so keep an eye out for my post on either August 3rd or 4th. If you have any feedback before then, please share it here in the comments below…


  1. shady greene says:

    I think that SD is just a really cheap knock-off of Vera Bradley. I will stick with the orginial!

    I have never had anyone come up to me and ask if my Vera is a ____________(fill in the blank). But, I have occasionally witnessed people approach someone with a cheap knock-off and ask if it was a VERA.

  2. Hi Shady, Thanks for commenting! I agree – Vera Bradley definitely is top of the line in brand recognition! However, I know there are a lot of people that think the quality of their products has suffered since their decision to outsource most of their manufacturing to China. I still love Vera, and I agree that there are a lot of cheap knock-offs, but I am really impressed with the Stephanie Dawn bags. They don’t have near the selection that Vera Bradley does, but I think they offer a great alternative for people looking for made in the U.S.A.

  3. I disagree 100% with anyone whom thinks Stephanie Dawn is a lower class product than Vera Bradley!! (To be honest, this is the first site I have ever seen where someone felt VB was better than SD.) My Vera Bradley handbags did not tolerate the washing, and faded terribly. Plus, my best friend received one from the manufacture that had broken stitching. I do not even consider purchasing VB anymore! My Stephanie Dawn hadbags are still looking brand new, months later…..that’s after several washings and months of use. I pack everything in my SD and they never breaksdown. Plus, Stephanie Dawn is “Made in USA.” For those of us whom know the VB -vs- SD connection, we know SD is not a knock-off!! I will remain loyal to the higher quality, and American made Stephanie Dawn!!!