Vera Bradley 2010 Outlet Sale – Important Date Change

Apparently, the dates of the Vera Bradley 2010 Outlet Sale have now been knocked back a day.  This morning I was visiting Vera Bradley’s Facebook page, when I came across this post by one of their fans…

Just wanna comment on the sale dates for the outlet sale this year. Last year when we went they stated the sale would be April 28th – May 1st. 4 days instead of the usual 5 days. I checked the website today only to see that they have it posted as April 29th – May 1st. ONLY 3 DAYS? WHY? Is it perhaps since they opened the outlet store in Aurora, IL they are scaling back on the yearly Fort Wayne sale? I think it’s gonna be a crowded mess – can you imagine 50,000 people + in the coliesum in 3 days (instead of 5)? Hope they are organized and got good security!

I immediately checked the outlet sale information page on their website, and sure enough, they had quietly changed the date.  No official update anywhere else.

My first thought was that maybe it was a typographical error.  After all, I didn’t think they would change the date without putting updates everywhere.  So far, there has been no response from the company to the post by their Facebook fans.  There has been no word about a date change in their Twitter feed.  No press releases yet.  I checked everything.

I also checked the events calendar at the Allen County Memorial Coliseum.  I wanted to get to the bottom of this.  Was it a simple mistake?  Unfortunately, the Coliseum reflects the new date too, showing that the sale will now start on Thursday, April 29th, instead of Wednesday, April 28th.  I’m left to conclude that the sale has now been shortened to three days.

I know several ladies who put in their vacation requests months ago to be able to attend the first day of the sale.   I also know many of you have already started to make travel plans.  I’m not sure what to tell you, other than my heart goes out to each and everyone of you.  If it were me, I would probably not make any changes to my plans just yet.  I would wait for an official announcement from the company.  I guess I’m still crossing my fingers that it’s just one huge mix-up.  Of course, I will post updates as I learn more.

Finally, thanks too to Michelle P. for commenting yesterday on my January 4th post about the sale, letting everyone know of the date change.  I just became aware of it this morning, but thanks to her, many of you probably already knew yesterday!


  1. Dawn,
    Don’t be too hard on yourself. We ALL are responsible for ourselves and should be checking the official site. I appreciate all the information you pass on to us.
    Thanks for having this website and blog :0)


  2. Hi Carol,

    Thanks for your kind words! I’m still waiting to hear an official announcement regarding the date change, but so far, there has been nothing. Of course, I’m sure they have been busy with the launch of their new spring line.